How to Write Remote Job Ads That Attract the Right Candidates (Not Just More Candidates)

🌍 The New Reality of Hiring Remotely

Remote hiring has opened doors to a global pool of talent — but it’s also made job ads more competitive than ever. Posting a “Remote Marketing Manager” role isn’t enough anymore. Thousands of companies are offering similar flexibility; what makes yours stand out?

At KindRemote, we believe the best candidates don’t just want a job. They want alignment: with your values, your mission, and your way of working. The right words in your job ad can make that connection instantly.

✍️ 1. Start With Why — Not Just What

Instead of listing requirements first, begin your job ad with why the role matters.

• What’s the purpose behind this position?

• How will it make an impact on the company — or even the world?

Example:

“We’re building a team that helps small businesses thrive sustainably. As our Remote Growth Manager, you’ll play a key role in connecting our platform with entrepreneurs who believe business can be kind and profitable.”

That line does more than attract talent — it attracts the right kind of talent.

🧭 2. Show Your Culture Beyond Perks

Many remote job ads list benefits like “flexible hours” and “work from anywhere.” But these are baselines, not differentiators.

Instead, describe how you live your values day-to-day:

• Do you have “no-meeting Fridays”?

• Encourage async communication?

• Celebrate kindness or team milestones?

Example:

“We work async-first, value written clarity, and never expect weekend replies. Our culture is built on trust, not time zones.”

This level of honesty filters out the wrong fit — and draws in candidates who thrive in your environment.

🧩 3. Be Transparent About How You Work

Remote professionals appreciate clarity. Include details like:

• Time zones your team covers

• Communication tools (Slack, Notion, etc.)

• Team size and structure

• Performance expectations

This shows respect for their autonomy and helps them decide if your rhythm matches theirs.

🎯 4. Write Like a Human

Skip the corporate tone. Write as if you’re speaking directly to a talented person you’d genuinely love to have on your team.

Avoid:

“The ideal candidate will demonstrate strong cross-functional synergy…”

Try:

“You’ll work closely with a small, ambitious team that believes in getting things done without the drama.”

Remote professionals can sense authenticity — and they reward it with engagement.

🌱 5. Add a Human Touch

Include a name, a small note, or something personal at the end:

“You’ll report to Clara, our Head of People. She’s based in Lisbon and has a knack for bringing calm to chaos.”

Small details like that make your ad memorable — and remind candidates that behind every “remote job” is a real, human team.

💬 6. End With Connection

Finally, close with an invitation, not a demand. Instead of “Apply now,” try:

“If this feels like your kind of place, we’d love to meet you.”

It’s a small shift, but it captures the essence of the KindRemote spirit — connection, not transaction.

⚡ Final Thought

Your job ad is often a candidate’s first interaction with your culture. Make it count. Write it with empathy, honesty, and a bit of personality.

And if you want your job seen by remote professionals who care about more than just a paycheck, post it on KindRemote — where meaningful work meets modern flexibility.